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INSPIRED: Create Tech Merchandise Prospects Love

INSPIRED: How to Create Tech Products Customers Love

How do in the present day’s most profitable tech corporations—Amazon, Google, Fb, Netflix, Tesla—design, develop, and deploy the merchandise which have earned the love of actually billions of individuals around the globe? Maybe surprisingly, they do it very otherwise than the overwhelming majority of tech corporations. In INSPIRED, know-how product administration thought chief Marty Cagan gives readers with a grasp class in how one can construction and workers a vibrant and profitable product group, and how one can uncover and ship know-how merchandise that your prospects will love—and that can work for your enterprise.

With sections on assembling the precise folks and skillsets, discovering the precise product, embracing an efficient but light-weight course of, and creating a powerful product tradition, readers can take the data they be taught and instantly leverage it inside their very own organizations—dramatically bettering their very own product efforts. 

Whether or not you’re an early stage startup working to get to product/market match, or a growth-stage firm working to scale your product group, or a big, long-established firm attempting to regain your skill to persistently ship new worth on your prospects, INSPIRED will take you and your product group to a brand new degree of buyer engagement, constant innovation, and enterprise success. 

Full of the writer’s personal private tales—and profiles of a few of in the present day’s most-successful product managers and technology-powered product corporations, together with Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will present you how one can flip up the dial of your individual product efforts, creating know-how merchandise your prospects love. 

The primary version of INSPIRED, printed ten years in the past, established itself as the first reference for know-how product managers, and could be discovered on the cabinets of practically each profitable know-how product firm worldwide. This completely up to date second version shares the identical goal of being essentially the most invaluable useful resource for know-how product managers, but it’s fully new—sharing the most recent practices and strategies of in the present day’s most-successful tech product corporations, and the women and men behind each nice product.


INSPIRED: Create Tech Merchandise Prospects Love
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3 thoughts on “INSPIRED: Create Tech Merchandise Prospects Love

  • May 1, 2018 at 8:45 pm
    5 of 5 people found the following review helpful
    5.0 out of 5 stars
    An excellent book that lays down valuable frameworks about Product management., January 26, 2018

    Verified Purchase(What’s this?)
    This review is from: INSPIRED: How to Create Tech Products Customers Love (Kindle Edition)
    Product management (which to me only means creating products people find valuable) is probably one of the most difficult areas of human endeavors. It is part art, part science, and part luck (that your product succeeds/wins). There are lots of resources out there on this multidisciplinary topic and it quickly gets overwhelming trying to learn about this most important topic. This applies equally weather you are new to product management or already quite experienced (as happens to be my case).

    Marty’s book does a fantastic job of covering the art+science of product management in a holistic view and provides easy to understand frameworks and mental models to think about the process of creating valuable tech (software) products. It lays down a very strong foundation for product management, especially in its modern form and as it is practiced by some of the most successful tech companies of today.

    I highly recommend getting this edition of the book as it is significantly updated and different and shares very valuable frameworks for modern product management.

  • May 1, 2018 at 9:02 pm
    6 of 6 people found the following review helpful
    5.0 out of 5 stars
    Read it. Even if you had read previously the 1st edition., January 30, 2018
    Eduardo Pelegri-llopart (Northen California, USA) –

    Verified Purchase(What’s this?)
    This review is from: INSPIRED: How to Create Tech Products Customers Love (Kindle Edition)
    Excellent book. I am an engineer and I started reading it in preparation for a meeting with our Product team. I found the book very readable and full of quotable / shareable observations and insights. I had received a HB copy of the first edition so I did a quick comparison for the content between the two editions. There are enough differences to at least merit a new subtitle, something like Discovering and Delivering Products…

    Fully recommended

  • May 1, 2018 at 9:45 pm
    2 of 2 people found the following review helpful
    5.0 out of 5 stars
    Want to ace a product management interview? Read Marty’s book and steal at least a few insights – you’ll sound like a genius, April 18, 2018
    John Gibbon (Oakland, CA United States) –

    Verified Purchase(What’s this?)
    This review is from: INSPIRED: How to Create Tech Products Customers Love (Kindle Edition)

    The second edition of Inspired is even better than the first (which used to be my favorite product management book).

    It is the best articulation of how to be successful in product management and how to create successful products that I have ever read. It is impossible not to run into into insights about challenges you are having or have had as a product manager when reading it. (This can be a little creepy, how does he know about all these mistakes I have made, is he a psychic?)

    Do you want to get a job as a product manager? Read and re-read Marty’s book and steal at least a few of his insights for the interview – you’ll sound like a genius.

    Some of the topics that resonated for me (I’m sure there will be different ones for you):

    -Product management is distinct from other essential roles: design, engineering, product marketing, and project management (Chapter 1).

    -Two inconvenient truths that often cause failed product efforts are: at least half our ideas are just not going to work (customers ultimately won’t use it – which is why you need customer validation early in the process) and it takes several iterations to implement an idea so that it delivers the necessary business value (Chapter 6).

    -The three overarching product development principles from Lean and Agile which help you create successful products are (Chapter 7)
    -Risks should be tackled up front, rather than at the end.
    -Products should be defined and designed collaboratively, rather than sequentially.
    -Its is all about solving problems, not implementing features.

    -You need a team of missionaries, not mercenaries to create the smallest possible product that meets the needs of a specific market of customers (Chapter 8,9).

    -A product manager must bring four critical contributions to their team (Chapter 10):
    Deep knowledge
    1) of your customer
    2) of the data
    3) of your business and its stakeholders
    4) of your market and industry

    -Product managers (PMs) need product designers – not just to help make your product beautiful – but to discover the right product (Chapter 11).

    -Typical product roadmaps are the root cause of most waste and failed efforts in product organizations (Chapter 22). It is all too easy to institute processes that govern how you produce products that can bring innovation to a grinding halt. You need to try to wean your organization off of typical product roadmaps by focusing on business outcomes, providing stakeholders visibility so that they know you are working on important items, and by eventually making high-integrity commitments when critical delivery dates are needed (Chapter 60). Part of this is managing stakeholders which includes engaging them early in the product discovery process ideally with high-fidelity prototypes (Chapter 61).

    -Products should start with a product vision in which the product team falls in love with the problem, not the solution (Chapter 25).

    – Strong product teams work to meet the dual and simultaneous objectives of rapid learning and discovery while building stable and solid releases in delivery. Product discovery is used to address critical risks: (Chapter 33)
    -Will the customer buy this, or choose to use it? (value risk)
    -Can the user figure out how to use it? (usability risk)
    -Can we build it? (feasibility risk)
    -Does the solution work for our business? (business viability risk)

    – PMs can’t rely on customers (or executives or stakeholders) to tell us what to build: customer doesn’t know what’s possible, and with technology products, none of us know what we really want until we actually see it (Chapter 33).

    – While Amazon has a culture of “write the press release first”, Marty suggests PM should write a “happy customer letter first.” Imagine a letter sent to the CEO from a very happy and impressed customer which explains why he or she is so happy and grateful for the new product or redesign. The customer describes how it was changed or improved his or her life. The letter also includes an imagined congratulatory response from the CEO to the product team explaining how this has helped the business (Chapter 36).

    – Product managers need to consider the role of analytics and qualitative and quantitative value testing techniques (Chapter 54).

    – What it really means for a PM to be the CEO of Product is testing business viability: listening to Marketing, Sales, Customer Success, Finance, Legal, BD, Security, etc. before building the product (Chapter 56).

    -Establishing a strong product culture requires (Chapters 66-67)
    -Innovation culture: compelling product visions, strong product managers, empowered business and customer savvy teams product teams often in discovery
    -Execution culture: urgency, high-integrity…

    Read more

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