How do in the present day’s most profitable tech corporations—Amazon, Google, Fb, Netflix, Tesla—design, develop, and deploy the merchandise which have earned the love of actually billions of individuals around the globe? Maybe surprisingly, they do it very otherwise than the overwhelming majority of tech corporations. In INSPIRED, know-how product administration thought chief Marty Cagan gives readers with a grasp class in how one can construction and workers a vibrant and profitable product group, and how one can uncover and ship know-how merchandise that your prospects will love—and that can work for your enterprise.
With sections on assembling the precise folks and skillsets, discovering the precise product, embracing an efficient but light-weight course of, and creating a powerful product tradition, readers can take the data they be taught and instantly leverage it inside their very own organizations—dramatically bettering their very own product efforts.
Whether or not you’re an early stage startup working to get to product/market match, or a growth-stage firm working to scale your product group, or a big, long-established firm attempting to regain your skill to persistently ship new worth on your prospects, INSPIRED will take you and your product group to a brand new degree of buyer engagement, constant innovation, and enterprise success.
Full of the writer’s personal private tales—and profiles of a few of in the present day’s most-successful product managers and technology-powered product corporations, together with Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will present you how one can flip up the dial of your individual product efforts, creating know-how merchandise your prospects love.
The primary version of INSPIRED, printed ten years in the past, established itself as the first reference for know-how product managers, and could be discovered on the cabinets of practically each profitable know-how product firm worldwide. This completely up to date second version shares the identical goal of being essentially the most invaluable useful resource for know-how product managers, but it’s fully new—sharing the most recent practices and strategies of in the present day’s most-successful tech product corporations, and the women and men behind each nice product.